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Customer Metrics Calculators
Track customer value, acquisition costs, retention and behavior.
Average Order Value (AOV)
Calculates the average amount spent each time a customer places an order.
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Customer Lifetime Value (LTV)
Estimates the total revenue a business can expect from a single customer account throughout the relationship.
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Customer Acquisition Cost (CAC)
Aggregates total sales and marketing spend to find the cost of acquiring one new customer.
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Revenue Per Visitor
Measures the average revenue generated by every individual who visits your site.
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Cross-Sell Ratio
Determines the percentage of customers who purchase additional, related products.
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Up-Sell Conversion
Tracks the success rate of encouraging customers to purchase a higher-end version of an item.
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Churn Rate
Calculates the percentage of customers who stopped using your product or service during a specific period.
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Refund Rate
Measures the percentage of transactions that result in a customer refund.
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About Customer Metrics
Customer Metrics Calculators help you understand the lifetime value of your customers, how much it costs to acquire them, and where churn is eating into your growth. These tools are essential for any subscription-based or repeat-purchase business model.
Track metrics like AOV, LTV, CAC, and churn rate to identify opportunities for retention, optimize acquisition spend, and build a healthier customer base over time.
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